# Problem → solution hook

> A problem-solution hook states a problem in the viewer's words and promises a single, specific fix, such as "shirts fading after three washes? Change this one setting." It works because it offers a fast answer to something the viewer already wants solved.

## How it works

Describe the problem the way your audience describes it, not in industry language. Then promise one fix, not a list of ten.

The fix should be easy to try right away. If it requires buying something, say so honestly in the video.

This is the most reliable pattern for evergreen, searchable content.

## Works best for

- How-to and tips videos
- Product and service explainers
- Local businesses answering common customer questions

## Problem → solution hooks from the library

- "Your phone cable breaks right here every time. This one does not." (E-commerce product) — Shows a familiar failure before the product.
- "Coffee cold before your first meeting ends? Watch this." (E-commerce product) — A daily annoyance most office workers know.
- "Phone battery dying on travel days? Pack these two things." (Travel) — A stressful problem with a simple fix.
- "Nervous about your first week in a new job? Do these three things." (Career and job tips) — Speaks to a common, quiet worry.
- "Spices falling out every time you open the cupboard?" (E-commerce product) — A chaotic, relatable moment hooks instantly.
- "Gym too crowded after work? This is the [three]-machine workout I do instead." (Fitness) — Solves a real obstacle with a short plan.
- "Losing track of client requests in email threads? Put them here." (SaaS and tech) — A daily pain for freelancers and teams.
- "Spending your Friday writing the weekly update? Automate the boring half." (SaaS and tech) — Specific task, specific promise.
- "Jeans that gap at the back? Look for this one detail before buying." (Fashion) — A fit issue many people quietly live with.
- "Meetings with no notes and no decisions? Try this template." (SaaS and tech) — Common team frustration with a simple fix.
- "Reading the same page three times? Try this before you turn it." (Study tips) — Names a frustrating study habit.
- "Bread going stale in two days? Store it like this." (Cooking and recipes) — A daily waste problem with a fix.

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Source: https://viralhookshub.com/patterns/problem-solution/ · Last updated: 2026-10-25 · Viral Hooks Hub